Why do you need a distinctive label design?
✓ Attracts consumers' attention: An attractive label or packaging design can attract consumers' attention and make the product stand out on store shelves.
✓ Creates a strong brand identity: Packaging design can help create a strong and recognizable brand identity that consumers can recognize.
✓ Plays an important role in differentiating similar products in the market
Packaging design plays an important role in attracting consumer attention, communicating product information, creating a strong brand identity and enhancing the user experience.
Because one of our values is transparency, we want any process to be clear from the start.
We will conduct a discovery session to understand your brand, goals and vision for your new visual identity. What do we want to discuss?
• About the company and its objectives
• Brand purpose, positioning and objectives
• Brand archetype, buyer persona
• Brand products
• Target audience profile and requirements
All this information will be translated into a brief, which will contain information about product features, label or packaging sizes and manufacturer's stamps.
In the coming period we will analyse the information received, the competitors, the market and the opportunities it offers and create a mood-board to see if it visually translates the proposed strategy and if we are on the same page.
Once approved, we move on to the design of your new product packaging.
At this stage we generate ideas and create packaging sketches, 3D simulations.
After approval by the client, we move on to finalize the design, adding final and binding information.
Add the final information to the packaging or labels on the receipts received from the customer.
At the end you will receive all files in the required print formats.