Visual identity, label and box design, visuals
Alldaynatural has principles of developing innovative cosmetic products based only on natural ingredients.The main objective was that the packaging and identity of the "VITALIFT" range reflects the high quality of products formulated with active ingredients. The products were to be high priced, so they had to appeal to a high-class consumer, so we chose a minimalist approach to packaging design.
After creating the strategy and researching the competition in this niche, I decided to go with a clean look that has the DNA chain at its core. The design was an instant success, receiving rave reviews from customers.