Logo design, label and box design, 3D renderings
At Acclamé, we were responsible for the design of the "Velvet Lips" range for Alldaynatural, which includes a range of lip care products.
Packaging: We chose a matte cardboard as the base of the boxes, providing a tactile experience that suggests understated luxury. The matte finish contrasts harmoniously with the lip imprint areas, where I chose a selective UV lacquer that reflects light, highlighting the voluptuousness of the lips.
Visual Elements: To underline our positioning as a luxury brand, we used silver foil on the logo and other key elements. This technique not only draws the eye with its shine, but also reinforces the premium quality of Alldaynatural products.
Colour Dynamics: The colour palette uses the intensity of Ferrari red to attract attention, while the black and white visuals highlight the effectiveness of the product and grab attention online. This strategic choice ensures that the Velvet Lips range stands out on any shelf and catches consumers' eyes both online and offline.
Brand Message: The messages on the packaging are simple, clear and promise a transformative experience. With the Velvet Lips range, Alldaynatural offers more than just a product; it offers the promise of natural, effective care wrapped in luxury.
The result is a product presentation that tells a story of passion, luxury and naturalness. The Velvet Lips range is not just a selection of lip care cosmetics; it is an invitation to adopt a lifestyle where beauty and naturalness go hand in hand. This is the story that we at Acclamé have woven into the design language of the new Alldaynatural product range.