Eggcellent - Repositioning and Branding Organic Eggs
Customer

Eggcellent Bio Farm

Services

Logo design, brand manual, label and box design, marketing materials, social media

Details

Strategy, Brand identity & Packaging Design Eggcellent

Logo design, brand manual, label and box design, marketing materials, social media

Eggcellent was created with love and passion by a family of farmers dedicated to producing organic and healthy eggs without compromising the environment. However, they realised that it was not enough to just produce quality products, they needed to differentiate them and present them in a memorable and consistent way to attract and retain consumers.

Eggcellent contacted us to develop a visual identity that reflects their values and positioning in the market. We started by better understanding the organic egg market and the consumption habits of their potential customers. We analysed the trends and preferences of these customers, identified direct and indirect competitors and developed a positioning strategy for the Eggcellent brand.

The visual identity has been implemented in all aspects of their business, from packaging to online and offline presence. This has created consistency and brand recognition for Eggcellent.

eggcellent old packaging
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