Enigma - Visual Identity
Customer

Enigma

Services

Logo, Brand Identity System, Digital, LP

Details

Logo & Visual Identity Enigma SaaS

Logo, Brand Identity System, Digital, LP

Enigma is a leading technology company in artificial intelligence and automation solutions. The team is dedicated to unraveling the complexities of technology and harnessing the power of artificial intelligence to drive innovation and transform industries.

The job was to create a visual identity that clearly reflected the company's vision and mission. This task required a deep understanding of emerging technologies as well as the framework in which Enigma operates.

The visual identity had to be flexible enough to suit a wide range of environments and contexts, from presentations to technology conferences to social media platforms and websites. The logo was inspired by the letter e, expanded in a liquid way and transformed into the question mark (?), a symbol of mystery and discovery. We chose a modern colour palette with shades of purple and bright green. Dark purple represents mystery and adds a touch of elegance, while green gives a sense of newness, freshness and modernity. The contrast between these colours amplifies the visual impact of the logo.

All of these elements were subsequently implemented into all of the company's marketing and communications materials, including the website, sales presentations and social media accounts. To maintain consistency and brand recognition, we created a set of brand rules detailing logo usage, colours and fonts.

This project was a fascinating opportunity to translate Enigma's essence and vision into a visual design that effectively communicates its values. The visual identity was designed to reflect both the dynamic nature of AI and automation and Enigma's approach to turning complexity into clarity. Therefore, we included elements in the visual design that suggest movement and transformation.

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