Logo design, label and box design, marketing materials, social media
For LotusVet, we have created a distinct and clean visual identity with a logo that reflects the brand's autonomy, while maintaining the link to Lotus Cosmetics. Using pastel colours and natural tones, we evoked pure ingredients and gentleness towards animals. The modern, accessible style is reflected in readable fonts and images that emphasise the loving relationship between animals and products. Marketing materials are designed to inform and inspire, cultivating an engaged community. In this way, LotusVet affirms its promise to consumers through a visual presence that combines naturalness with responsibility.