Logo construction, logo user guide, brand color palette
As a digital agency, we had the opportunity to collaborate with the client MOBILIERB2B to develop and test a new concept on the Romanian market. One of the first tasks we had was to create a distinctive and memorable logo for their brand.
We took into account MOBILIERB2B's goals and values and understood the importance of a strong visual identity in a competitive environment. Therefore, we wanted to create a logo that reflects the professionalism, success and authority associated with managers and their working environment in the B2B environment.
To convey these concepts, we created a logo in which we integrated the M icon in the form of a desk sketch. This choice of symbol was meant to draw attention to professionals and create an immediate connection to their specific work. At the same time, we added an arrow in the bottom right corner, pointing to the brand tagline, to draw the eye and ensure the message is conveyed clearly and strongly.
The resulting logo is unique and memorable, fitting perfectly with MOBILIERB2B objectives and we are proud to have been able to contribute to the success of the MOBILIERB2B initiative.
"Able not only to listen, but also to understand the type of clients we are addressing, Sorina has managed to express a truly representative logo in a clear and refined visual way. It was the first time we received 2 valid logo variants at the same time and it was difficult for us to choose. The project was delivered quickly, as agreed." Iulian Acatrinei - Manager