Strategy, Logo design, Visual identity
Mondis, an up-and-coming second-hand shop in Romania, faced the challenge of differentiating itself in a saturated market dominated by competitors such as remixshop and humana. Their mission was to go beyond the status of a simple second-hand shop and establish themselves as a brand that resonates strongly with sustainability and love of nature.
What we achieved
Logo Construction: For Mondis, we created a logo that integrates their commitment to sustainability and nature, represented by the color palette and symbols.
Brand Color Palette: We selected a fresh combination of light green and orchid pink, evoking feelings of renewal, nature and uniqueness, positioning Mondis in a distinct way from its competitors.
Logo Usage Guide: We have ensured the versatility of the logo by providing a comprehensive guide to its application on various platforms, ensuring consistent branding.